Customer fraud includes all of the following EXCEPT:
a. Get something for nothing.
b. Do not pay for goods purchased.
c. Fraud perpetrated through collusion between buyers and vendors.
d. Deceive organization into giving them something they should not.
c
FEEDBACK: a. Incorrect. This is an example of customer fraud.
b. Incorrect. This is an example of customer fraud.
c. Correct. This is an example of vendor fraud.
d. Incorrect. This is an example of customer fraud.
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Building a prospect base is typically part of which step of the Strategic/Consultative Selling model?
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A _____________________ strategy with smaller market shares does not have enough customers to support a full branding program.
a. Niche b. Brand loyal c. Customer lifetime value d. Market
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