Which of the following types of survey typically gets the highest response rate?

a. Internet (click through) survey
b. Mail survey
c. Mall intercept
d. Telephone survey


d

Communication & Mass Media

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You are planning to give a speech to high school seniors which will provide them with a vivid mental

image of dorm life. You will probably rely most upon the informative strategy of A) defining. B) describing. C) demonstrating. D) explaining. E) reporting.

Communication & Mass Media

Colleen wanted to build rapport with her audience during her introduction. Which of the following statements would suffice for this purpose?

A. "I am so very glad that you are all here today because I am going to tell you many things that you have never heard of before." B. "It is likely that much of this material is going to be information that you already know. Hang in there and I will move through it quickly." C. "I have done extensive research into this topic." D. "I am glad that we have this time together in order to discuss the things that are important in our community. I know that we share many of the same concerns."

Communication & Mass Media

What should be the center of reporting on campaign results?

a. organizational values b. strategies c. objectives d. audience behaviors

Communication & Mass Media

Using ________, a psychologist or mental health professional can provide individual therapy to a client via instant messaging or chat, e-mail, or Skype.

A. e-therapy B. telemedicine C. telecommuting D. therapy

Communication & Mass Media