What step is necessary in ensuring the validity of operationalization of experimental treatments (or independent variables)?
a. instrumentation
b. manipulation checks
c. ecological validity
d. external validity
Answer b
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Tracking media coverage and comparing it over time is known as
A) intercept surveys. B) focus groups. C) benchmarking. D) marketing research. E) none of the above.
Correct the following sentence:
"The landlord returned the check to he and I." What will be an ideal response?
If I hug members of my family when I greet them after an absence, I am using nonverbal communication to:
Using the appropriate critical value table and the test statistic below, decide whether or not to reject the null hypothesis for the following research question:
Communication studies students post-graduation salary differs from students with degrees in political science. t= 2.26 N=30 .01 level of significance a. Reject the null hypothesis b. Accept the null hypothesis