Regarding supermarket loyalty cards, a shopper provides demographic and shopping-related information when applying for the cards. At check-out, the UPC-coded loyalty cards are swiped prior to scanning the items for purchase
Typically, databases gather the list of items that are scanned at check-out and match them to the shopper's records.
A) Maintaining these databases reduce grocery-store profits by 11 percent each year.
B) In 2004, Congress proposed legislation limiting loyalty card programs.
C) The supermarkets' data from these loyalty programs cannot be sold to syndicated research firms.
D) Forty percent of supermarkets have reported increased sales as a result of implementing their loyalty card programs.
E) Most consumers are unaware that the supermarkets have all this information on them.
E
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Manten is a popular brand of hiking boots. Its advertisements emphasize the experience of conquering unfamiliar terrain in the wild. They portray vivid, captivating visuals of cliffs, rivers, and jungles. The campaign is also accompanied by a popular jingle that reflects the qualities of freedom, wilderness, and adventure that the company values. This approach is most likely an example of ________ advertising.
A. transformational B. consumer-generated C. teaser D. informational E. rational
Crane, Inc. reported the following data regarding costs and inventories for the current year: beginning work in process inventory, $4,000; beginning finished goods inventory, $2,000; cost of goods manufactured, $11,500; operating expenses, $3,000; ending finished goods inventory, $1,000; ending work in process inventory, $1,500. Cost of goods sold for Crane, Inc. equals ________.
What will be an ideal response?
Answer the following statement(s) true (T) or false (F)
1. A study of subordinates in a private pathology company found that employees who had better leader-member exchange relationships had lower turnover intentions and higher job satisfaction. 2. A study assigned 69 Masters of Business Administration (MBA) students to supervise teams of four to six students in undergraduate classes. The study found that highly extraverted undergraduate students interfered with the development of positive leader-member exchange relationships because they kept trying to take over the leadership of the teams. 3. A study examined perceptions of trust and leader-member relationships in surveys of 304 supervisor-subordinate dyads from 33 Portuguese firms in the service, manufacturing, governmental, and agricultural sectors. The study found that leaders trust subordinates when they are available and easily observed and when the subordinates seem receptive to input from the leaders. 4. A study of 285 matched pairs of leaders and subordinates who worked for a large county library system found that 21% of the subordinates underestimated how well their leaders rated them.
Which of the following statements is true of nonprofit organizations?
A. They are usually in the business of financial gains. B. They employ people and take in revenue. C. They do not produce goods and services. D. They are not business-like establishments.