Bill is the customer relationship manager at a travel agency. One of his customers, Sarah, has won a free holiday through the company's lucky draw. Bill is required to give her the good news. Which of the following approaches should Bill use to deliver the good news?
A. The direct approach
B. The indirect approach
C. The persuasive approach
D. The hard-sell approach
A
Bill should use the direct approach to deliver the good news. If your reader will be pleased to
get your message, or at least have a neutral reaction, you can get right to the point: the good
news or the information. In the direct approach, you state the main point of the message in the
opening sentence.
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Answer the following statements true (T) or false (F)
1. Social marketing seeks to improve society. 2. A product mind-set is a marketing principle that depends on convincing consumers. 3. Laidler-Kylander and Stenzel suggest organizational brands be used as public relations tools. 4. The objective of marketing is to influence behavior. 5. Brands distinguish the goods and services provided by organizations.
VALS FrameworkVALS creates profiles of people based on their primary motivation and resources. In the VALS framework above, B refers to
A. Achievement. B. Self-Expression. C. Ideals. D. Innovators. E. Survivors.
Adjacent numbers should be separated by a(n) _____ when both numbers are in numerals or when both are in words
Fill in the blank(s) with correct word
Ten samples of size four were taken from a process, and their weights measured. The sample averages and sample ranges are in the following table. Construct and plot an x-bar and R-chart using these data
Is the process in control? Sample Mean Range 1 20.01 0.45 2 19.98 0.67 3 20.25 0.30 4 19.90 0.30 5 20.35 0.36 6 19.23 0.49 7 20.01 0.53 8 19.98 0.40 9 20.56 0.95 10 19.97 0.79