Why is international advertising expanding??

What will be an ideal response?


ANSWER:
International advertising is expanding due to more aggressive competition from foreign businesses that create pressure on U.S. companies to explore international markets. Although international advertising requires knowledge of other cultures, many global campaigns are not clearly translated into various languages and cultures. The global business climate is also the result of political initiatives such as the North American Free Trade Agreement (NAFTA), the General Agreement on Tariffs and Trade (GATT), and the World Trade Organization, which create new opportunities for international trade.

Communication & Mass Media

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__________ involves asking others for clarification or validation of your perceptions

a. Fact checking b. Feedback c. Perception checking d. Gossiping e. Perceptual influencing

Communication & Mass Media

Teneesha likes to ask many questions during class time if she does not understand an assignment. Define and explain what is motivating Teneesha to communicate with her instructors

What will be an ideal response?

Communication & Mass Media

Alex is an attentive undergraduate student. In Mr. Grey’s class, he gets restless because Mr. Grey usually talks about topics that are outside the scope of syllabus. Sometimes, he elaborates on topics that will not be asked in the exams. Given this information, Alex is a(n) _____.

a. time-oriented listener b. action-oriented listener c. content-oriented listener d. people-oriented listener

Communication & Mass Media

Choose the research term that describes "is changed or influenced by another variable."

A. Dependent variable B. Independent variable

Communication & Mass Media