The popularity of cause-related marketing as a form of corporate giving is rapidly declining
Indicate whether the statement is true or false
FALSE
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In order to achieve placement of a news release, which of the following should you avoid?
A) directing a release to a specific reporter B) frequently using exclusives C) determining how best to contact a reporter or editor by asking them for their preference D) calling a reporter or editor yourself, rather than have an assistant make the call
O'Hare Company is a manufacturing firm that uses a job-order costing system to determine the costs of its products. During the current accounting period, O'Hare recognized depreciation of $600 on manufacturing equipment. Which of the following describes the effect of this event on the accounting equation?
A. Total assets and net income decrease. B. Total assets increase and net income increase. C. Total assets and total equity are unaffected. D. Both total assets and total equities increase.
The vice president of marketing of a software development company periodically develops a(n) ________, which includes marketing research data on the target market, marketing objectives such as "to increase new customers by 20 percent," and a list of who will be responsible for implementation.
A. marketing plan B. strategic plan C. marketing mix D. pricing strategy E. action plan
Which of the following of Reddin’s personal values orientation occurs when the “person views people and relationships in a positive manner?”
a. Power oriented b. Achievement oriented c. Industry oriented d. Human oriented