A very revealing outcome of a perceptual map that captures customers’ perceptions of competitors is
a. how they feel about competitors
b. the ideal offering they would like to have
c. possible white space where no competitors currently exist
d. All of the above
d. All of the above
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All other things being equal, a Boeing 787 costs the same worldwide. By contrast, beer, compact discs, and many other products that are available around the world are actually offered in markets that are national rather than global in nature
Indicate whether the statement is true or false
In the relational model, a data element is called a relation
Indicate whether the statement is true or false
Misrepresentations by an agent made with the intent to deceive a third person will:
A. make the agent liable to the third person. B. make the third person liable to the principal. C. absolve the principal of any liabilities toward the third person. D. make the principal liable to the agent and the third person.
Which of the following statements is true of salespeople?
A) They do not work with wholesalers and retailers. B) They are employed mostly in click-only companies. C) They do not represent the customers to the company. D) They represent a company to its customers by communicating and selling. E) They represent a new class of professionals who have emerged as part of the steep rise in retailing.