You are sitting in a classroom watching a film on advertising. During the film you ask yourself: What am I getting out of this? Why am I interpreting the film’s messages the way I am? You are in the:

a. automatic state
b. self-reflexive state
c. transported state
d. cognitive state


b. self-reflexive state

Communication & Mass Media

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Passive listening would tend to be used mostly while

a. participating in a meeting b. engaging in a team sport c. playing the stereo d. receiving an award

Communication & Mass Media

The communication of cultural values to different cultures is called __________ transmission

Fill in the blank with correct word

Communication & Mass Media

In the context of a schedule, what does clock time indicate?

a. subjective time b. when an event starts and ends c. running time d. sequence time e. shot duration

Communication & Mass Media

Describe the role of goals and objectives and how they work together in a campaign.

What will be an ideal response?

Communication & Mass Media