The closer together two brands are on a perceptual map the:
A. less perceptually alike they are
B. closer their prices are
C. more objectively alike they are
D. more likely an undifferentiated marketing strategy is in effect
E. more similarly perceived by consumers they are
Answer: E
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How do the public relations differ around the world? Explain giving examples to show the importance of public relations for a global company
What will be an ideal response?
Pipeline inventory refers to
A. inventory that is produced or purchased to cover anticipated demand. B. the inventory a firm needs to accommodate seasonal demand. C. inventory that is in transit between suppliers and customers. D. the inventory a firm needs in its pipeline to meet average demand. E. inventory that has been over-ordered or that has expired.
Typically, ________ are used to assess cognitive outcomes.
A. observations B. attitude surveys C. "pencil-and-paper" tests D. focus groups
Shane is the project manager of the organizational development team at Solid Hardwoods. Shane's team has been assigned the task of studying and evaluating Solid Hardwoods' organizational structure. Shane divided the tasks among the team members to collect preliminary information on different elements of Solid Hardwoods' structure. Meg was asked to collect information on the degree to which tasks are divided into separate jobs. Andrea was asked to collect information on formal authority relationships. Francine started looking into how many employees each manager has responsibility for, and Carol was asked to collect evidence on the degree to which rules and procedures are used to standardize behaviors at Solid Hardwoods. Shane decided to personally collect information and evidence on where
exactly decisions are formally made at Solid Hardwoods. The team decided to meet with information in two weeks.Meg was given the job of collecting information on which of the following elements of the organizational structure? A. chain of command B. formalization C. work specialization D. span of control E. centralization