What characteristics of a trade-show booth are likely to attract customers?
What will be an ideal response?
To stop traffic, a booth must be impactful and attractive and have good lighting and a large visual. It should also provide a comfortable atmosphere to promote conversation between salespeople and prospects. Many trade-show exhibitors use state-of-the-art technology, such as holograms, fiber optics, and interactive computer systems, to attract and hold the attention of visitors.
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Which of the following is not a major standard-setting body responsible for the establishment of U.S. and International Financial Reporting Standards?
A) SEC (Securities Exchange Commission) B) PCAOB (Public Company Accounting Oversight Board) C) FASB (Financial Accounting Standards Board) D) IASB (International Accounting Standards Board)
When a sample of sales transactions recorded in the sales journal is traced back to the customer orders and shipping documents, the auditor is testing the ________ assertion.
A. cutoff B. occurrence C. completeness D. authorization and accuracy
Which of the following is a major tool used by PR professionals?
A) standardized global advertising B) market penetration C) news D) bait-and-switch strategy E) product packaging
CEOs often have stronger impact in young organizations.
a. true b. false