In an annual report, who writes the letter to shareholders and what purpose is served by the letter?
What will be an ideal response?
The letter to shareholders is written by a firm's chief executive officer or board chair and is usually fairly brief (a few pages). It describes how the firm performed during the past year and what goals or strategy management has set for the upcoming year. It may also include additional insights in terms of the firm's achievements and challenges.
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Burger King developed a new french fry to compete with McDonald's fry—considered the world's best. Burger King's specifications included that the crunch would last for seven or more chews The product failed because consumers did not like the fry as much as McDonald's fry. Burger King did not ________ the idea for both technical and commercial value.
A) test market B) advertise C) screen D) promote E) style
To protect computer systems from e-mail viruses and hoaxes,
a. open attachments and then command your computer to scan them for virus activity. b. forward questionable messages to the e-mail administrator. c. forward all emailed warnings to those in your address book just in case the threat is real. d. keep in mind that unsolicited e-mails with an ".exe" extension are usually safe to open.
A company that lacks a stand-alone resource that is competitively powerful may attempt to develop a competitive advantage through
A. bundled resources that enable superior performance of cross-functional capabilities that can be leveraged to support its business model and strategy. B. improved employee training programs, new marketing promotions, or technological enhancements to production processes. C. devising clever approaches to turning resource weaknesses into resource strengths. D. the development of a new business strategy that draws upon existing resource strengths. E. extensive strategic planning and resource identification sessions involving managers at all levels of the organization.
Answer the following statement(s) true (T) or false (F)
1. Pathos is the ability to develop empathy and passion in others. 2. Examples and illustrations can be real or hypothetical. 3. Your claim is a debatable conclusion or assertion; it is the proposition or thesis you hope to prove. 4. Reasoning that unites two or more events to prove that one or more of them caused the other is referred to as logical reasoning.