With regard to various foods, cultural values tend to greatly affect their
a. incentive value.
b. homeostasic value.
c. drive potential.
d. set point potential.
ANSWER: a
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In general, messages that present ____ arguments are effective in persuasion because that style of argument tends to increase the credibility of the source
a. fear-arousing b. emotion-calming c. one-sided d. two-sided
If you are using an ordinal, interval, or ratio scale, then you must next consider what?
What will be an ideal response?
Which of the following Freudian psychic structures is present in a person at birth?
A) The Id B) The creative self C) The Ego D) The Superego
Cochlear implants, or "artificial ears," restore hearing by
a. stimulating the bones of the middle ear. b. amplifying the vibrations at the oval window. c. amplifying the sounds through the bony cochlea. d. stimulating the auditory nerve directly.