By the time BMW got into the mini-SUV market, sales had leveled off and were even starting to decline. BMW had to target its marketing efforts toward the ________ adopters.
A. innovator
B. late majority
C. laggard
D. early adopter
E. early majority
Answer: B
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A captive customer is most likely to ________
A) have a low purchase amount B) recommend a brand or company to others C) have a weak product preference D) have a high customer loyalty index E) have a high desire to repurchase
In general, in times of rising prices, using FIFO has a favorable effect on cash flows
Indicate whether the statement is true or false
Describe the three benefits that strong brands provide to consumers
What will be an ideal response?
The law that requires most employers to provide time off for medical reasons, to care for a sick family member, or to care for a new child is the
a. Worker’s Compensation Act b. Affordable Care Act c. Family and Dependents Care Act d. Family and Medical Leave Act