Attraction-selection-attrition (ASA) processes are MOST evident in
A. government agencies.
B. large domestic firms.
C. small firms.
D. medium-sized firms.
E. large multinational firms.
Answer: C
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Which of the following is not true about search engine advertising?
A. Spending on search engine advertising constitutes about 44% of all online advertising spending. B. The top three search engine providers supply over 95% of all online searches. C. The click-through rate for search engine marketing has been fairly steady over the years. D. Search engine advertising is the slowest growing type of online advertising.
In the creative phase, the ________ uses thumbnails, roughs, and comprehensives (comps) to establish the ad's look and feel.
A. copy editor B. designer C. graphic consultant D. dummy E. storyboard editor
Answer the following statements true (T) or false (F)
1. Listening is the form of communication that is most important for entry-level positions. 2. The major reason for developing effective listening is to build relationships between people. 3. People speak approximately 25% as fast as they think. 4. Active and passive are two types of listening.
Compensation should be based on the positioning of the firm, the severity of the failure, and who the specific affected customer is
Indicate whether the statement is true or false