A marketing plan should identify a company's market and determine a pricing policy.
Answer the following statement true (T) or false (F)
True
A marketing plan should, at a minimum, include identifying a firm's market, specifying the ideal and general target customer, determining a pricing policy that is in line with the strategy of the firm, developing promotion, determining sales management procedures, and finally, forecasting sales.
You might also like to view...
Private colleges and universities report term endowments as net assets with donor restrictions until the term has expired.
Answer the following statement true (T) or false (F)
The first question to ask yourself when composing a business message is "What channel should I use to send the message?"
Indicate whether the statement is true or false
Which of following sentences uses knowledge as the object of a preposition?? A) ?The pursuit of knowledge should be a goal for everyone
B) ?Francis Bacon, an English author and philosopher, said, "Knowledge is power." C) The biochemistry exam included many knowledge questions.
The ____ theory of motivation focuses on the use of positive or negative consequences to motivate employees.
a. Expectancy b. Equity c. McClelland’s achievement d. Reinforcement