John and Barb could have drawn attention to their services in several ways by using effective integrated marketing communications. Which of the following is NOT a part of an IMC strategy?
A) public relations
B) personal selling
C) direct marketing
D) strategic planning
E) sales promotion
D
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According to the text, organizations can become customer-oriented by:
A) distributing information on all important buying influences only among marketing department personnel and brand managers. B) making strategic and tactical decisions interfunctionally and interdivisionally. C) spending large sums of money in research and development. D) introducing line extensions rather than creating new products.
In an actual cost system, actual direct materials, actual direct labor and estimated overhead are used to determine unit cost
Indicate whether the statement is true or false
Gear Motor Company makes cars. Federal law requires Gear to attach an information label that includes the Environmental Protection Agency's fuel economy estimate for a vehicle to
a. every new car. b. no car—compliance with the law is voluntary. c. select old and new cars. d. whichever vehicles Gear chooses.
Vicarious liability is direct liability.
Answer the following statement true (T) or false (F)