As a senior-level HR manager, you feel that the company desperately needs a new and comprehensive diversity program. How might you argue for such a new initiative while focusing on the competitive advantages improved diversity will provide in the marketplace?
What will be an ideal response?
In selling the idea of better diversity, you might explain to company leadership that
the business will have better customer retention and relations in a diverse marketplace because of the greater comfort they will feel dealing with a diverse company. Additionally, the company will be better able to attract and retain diverse employees. In terms of direct cost savings, the company will see increasingly lower costs related to grievances and litigation related to discrimination. Diverse voices and thought processes will improve the company’s intellectual decision-making capacity, problem-solving, and creativity. Finally, the company could expect an improved reputation and general goodwill from all stakeholders, including government and the media.
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Which of the following is a disadvantage of audit services (Table 4.3 in the text)?
A) interviewer errors; respondent errors B) data is lacking in terms of content, quantity, and quality C) data may not be representative; quality of data limited D) coverage may be incomplete; matching of data on the competitive activity may be difficult
When a company is trying to decide which type of smartphone to purchase for its sales staff and has never had to make that specific type of purchase before, the buying situation is called a(n)
A. JIT buy. B. modified rebuy. C. straight rebuy. D. new-task buy. E. ISO 9000 buy.
Organizations that specialize in the creation of marketing tools such as websites for the Internet, banner ads, search engine optimization, mobile marketing, and social media campaigns are known as
A. sales promotion agencies. B. public relations firms. C. direct-response agencies. D. creative boutiques. E. interactive agencies.
International Sales Law: I. Is not uniform because of vast political, cultural, and historical differences. II. Is embodied in the Convention on the International Sale of Goods. Which of the following is correct?
A) Both I and II. B) Neither I nor II. C) I only. D) II only.