What is consumer behavior and what impact does it have on marketing campaigns?
What will be an ideal response?
Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs. Consumer behavior also entails study of the impact these processes have on the consumer and society. Since the buying decision is the focal point of all marketing efforts, in order for marketers to develop successful marketing campaigns, they need to understand consumer behavior.
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Indicate whether the statement is true or false
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20) income method 21) budget method What will be an ideal response?