Which of the following practices makes a message less courteous?
A. Adopting a reader-centered writing style
B. Creating several short paragraphs instead of one long paragraph
C. Using less traditional fonts such as cursive type fonts and solid capital fonts
D. Varying the sentence structure in the message
C
Using less traditional fonts such as cursive type fonts and solid capital fonts makes a message
less courteous. To ensure that the message appears courteous, writers should select fonts
that are easy to read. Cursive type fonts and solid capital fonts are more difficult to read than
the more traditional fonts in both upper and lowercase letters.
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Which of the following is most likely to be an objective of only a government-controlled firm?
A) maintaining employment B) increasing profit in the long run C) increasing market share D) short-term profit
A brand manager serves essentially the same function as a product category manager
Indicate whether the statement is true or false
Which of the following statements is FALSE about attitudes?
A. Attitudes are shaped by one's values and beliefs. B. Personal values affect attitudes by influencing the importance assigned to specific product attributes. C. Attitudes are learned. D. An attitude results in responses that are consistently favorable or unfavorable way. E. Marketers are primarily concerned with American core values when developing advertising messages.
Haywood Inc has the following information available for one of its products: Sales price per unit $35 Contribution margin ratio 65% Total fixed costs $10,000 Units produced and sold 5,000 In Haywood sells one more unit, net operating income will:
A) increase by $20.75. B) increase by $12.25. C) increase by $22.75. D) increase by $35.