Under Article 2 of the UCC goods sold by merchants may be covered by a warranty. An example of an express warranty would be a warranty of

a. fitness for a purpose.
b. merchantability.
c. conformity to the description of the purchased goods.
d. conformity to those goods purchased according to usage in the trade.


C

Business

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________ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering

A) Total customer cost B) Total customer benefit C) Total benefits of ownership D) Value proposition E) Value delivery system

Business

When examining some secondary data from Uzbekistan, the marketing manager of RS Chemicals notices that the income figures seem high even after conversion to U.S. dollars. He later learns that the government agency that collects this information records total household income rather than per capita income as in most other countries. This demonstrates which issue with secondary data in global markets?

A. extendibility B. accessibility C. dependability D. compatibility E. comparability

Business

Moving decision-making down to the lowest competent level is an element in:

a. autocratic leadership b. empowerment c. laissez-faire leadership d. organizing e. controlling

Business

______ advertising supports organizational images, ideas, and political issues while ______ advertising touts the uses, features, and benefits of goods and services.

A. Reminder; competitive B. Publicity; pioneer C. Institutional; reminder D. Advocacy; product E. Institutional; product

Business