Peter Drucker stated that since it is the customer who defines value, the business enterprise has only two business functions: marketing and innovation.
Answer the following statement true (T) or false (F)
True
According to Peter Drucker, what the business thinks it produces is not of first importance-especially not to the future of the business and its success. What the customer thinks he is buying, what he considers "value" is decisive. Because it is the purpose of a business to create a customer, the business enterprise has two-and only two-business functions: marketing and innovation.
You might also like to view...
________ enhance utilities by providing a wide array of specific functions including physical distribution functions, transaction and communication functions, and facilitating functions.
A. Pull strategies B. Channel intermediaries C. Value networks D. Indirect channels E. Direct channels
How does The Delta Cafes Group (Case Example – 1.3) view their workforce ?
a. A disposable labor force b. An upwardly mobile labor force c. An uneducated, unskilled labor force d. A skilled labor force
Any checker on the Web checks for lapses in both grammar and spelling
Indicate whether the statement is true or false
Describe the effect of the decision in the Kelo case