Which of the following is NOT one of BetterInvesting's four basic investment principles?
A. Invest on a regular basis over a long period of time.
B. Reinvest 50% of all dividends, interest, and capital gains you earn on your investments.
C. Invest only in good quality companies with proven track records of growth.
D. Diversify your portfolio to reduce overall risk.
Answer: B
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The practical difference between the remedies for misrepresentation and fraud is that:
A. a victim of fraud can sue for punitive damages as well as for damages from the tort of deceit. B. a victim of misrepresentation cannot rescind the contract. C. a victim of misrepresentation can sue for punitive damages, whereas a victim of fraud cannot. D. a victim of fraud cannot sue for punitive damages.
The cognitive step of the AIDA model is ________.
A. advertising B. interest C. desire D. attention E. remembering action
What term is used to describe the environment in a retail setting?
a. Service atmosphere b. Serviceland c. Serviceplex d. Servicescape
Which statement below did the textbook not use to describe oral communication?
a. You can record and archive them b. The informal nature means that the message can get lost or misunderstood c. Feedback is immediate d. The message is sent and received almost instantaneously