Which statement below did the textbook not use to describe oral communication?
a. You can record and archive them
b. The informal nature means that the message can get lost or misunderstood
c. Feedback is immediate
d. The message is sent and received almost instantaneously
a. You can record and archive them
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Professional marketers and salespeople follow the AIDA strategy in their sales messages because it is effective. What does AIDA represent?
A) Attention, interest, desire, and action B) Attraction, innovation, determination, and activity C) Appeal, input, develop, and attune D) Access, incite, determine, and activate
The Web has made it extremely attractive to conduct commercial activities online
Indicate whether the statement is true or false
The _________ theory that has been developed to explain the shape of the yield curve suggests that the curve should normally be upward sloping, because, everything else equal, an upward sloping curve implies that lenders prefer to lend short-term funds at lower rates than they lend long-term funds.
A. liquidity preference B. expectations C. market segmentation D. open market E. reinvestment
Horizontal applications software consists of highly specialized applications used in a particular industry, such as brokerage firms.
Answer the following statement true (T) or false (F)