What is a new item photojournalists can add to their photos on the web?
a. audio material
b. video clips
c. text that goes further than simple cutlines
d. all of the above
D
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Which of these choices is an example of a company that does NOT use color as a marketable element of identity?
a. Verizon Wireless b. FedEx c. Pepsi d. Tiffany and Co.
According to social psychologist Paul Paulus, people join groups for which of the following reasons?
A) Group memberships restrict the overwhelming amount of information individuals already have access to. B) Group membership is necessary in order for adult learning to occur. C) Group membership is required for successful interpersonal relationships. D) Group memberships are a natural extension of family relationships. E) Group membership helps meet the need for security.
Answer the following statement(s) true (T) or false (F)
1. A mass audience and a niche audience are the same thing. 2. Each person is a member of only one niche market. 3. Once a media business starts attracting a specific audience, it will sell access to this audience to different advertisers. 4. Ethnic background is a characteristic of demographic segmentation. 5. The VALS typology is a type of psychographic segmentation.
Which of the following citations is in correct MLA style?
A. O'Donnell, Jayne. "Feds Focus on Lead in Kids' Jewelry; Regulations Coming by Year's End, but Some Say They're Based on Out-of-Date Info". USA Today 6 Sept. 2006: B1. B. Spence, P. R., K. A. Lachlan, and D. R. Griffin. (2007) "Crisis Communication, Race, and Natural Disasters". Journal of Black Studies 37.4: 539-54. C. Magill, Gerard, ed. Genetics and Ethics: An interdisciplinary Study. St. Louis: St. LouisUP, 2004. D. Christopher, Amanda. (6 September 2007) "Student Athletes Further Red Cross Mission". American Red Cross. 28August 2007.