Courts of appeals in the various states decide many cases that never become stare decisis
a. True
b. False
a
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The use of the media of entertainment to engage consumers with brands is referred to as ____________.
Which of the following best completes the statement, ‘A ______ is a group of consumers once considered too small and inaccessible for marketers to pursue. Marketers are now able to offer ______ products that appeal to small, specialized groups or people.’ ?
a. Niche market, niche. b. Micromarket, specialized. c. Niche market, specialized. d. Micromarket, personalized. e. Micromarket, niche.
Which form of business combines the advantages of a corporation with the benefits of a partnership?
A. Nonprofit corporation B. Limited-liability company C. Quasi-corporation D. Proprietorship
________ is defined as presenting an uncomfortable or unwanted consequence for a particular behavioral response.
A. Punishment B. Confrontation C. Extinction D. Negative reinforcement