In a short essay, discuss at least five elements that should be included in the research design section of the marketing research report
What will be an ideal response?
The report section on research design should specify the details of how the research was conducted. This should include the nature of the research design adopted, information needed, data collection from secondary and primary sources, scaling techniques, questionnaire development and pretesting, sampling techniques, and fieldwork. These topics should be presented in a nontechnical, easy-to-understand manner. The technical details should be included in the appendix. This section of the report should justify the specific methods selected.
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The AP/CD process handles the repetitive work routines of:
a. cashier b. purchasing c. Receiving d. all of the above
What is the difficulty in using horizontal, vertical, or ratio analysis?
a. The complicated calculations required to arrive at change statements. b. Identifying the changes and speed of changes in the ratios, when the change is unexpected or unexplained. c. Knowing when a change in account balance or relationship is significant enough to signal possible fraud. d. Assessing the magnitude or significance of changes in account balances looking only at raw financial statement numbers.
Zero-based budgeting requires the preparation of budget from scratch
Indicate whether the statement is true or false
Qualitative factors used by decision makers include all of the following except
a. social issues. b. revenue from fees. c. timeliness. d. competition.