In the VALS framework, achievement-motivated consumers who have a lower levels of education and household income than Achievers are called ________.
A. Survivors
B. Makers
C. Strivers
D. Believers
E. Experiencers
Answer: C
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In terms of the changes in tasks performed by individuals involved in advertising, which statement below is true?
A) Account executives now control the channel of communication with advertising agencies. B) The role of the account planner has become more important. C) Advertising agencies have become the leader in developing integrated marketing communications. D) A new partnership among account executives, brand managers, account planners, and creatives has emerged.
The three core business processes essential to customer value creation are product development management, supply chain management, and customer relationship management
Indicate whether the statement is true or false
Which act prevents large retailers from using their bargaining power to receive price concessions not warranted by their sizable orders?
a. Miller-Tydings Act b. Cellar-Kefauver Act c. Federal Trade Commission Act d. Robinson-Patman Act
A corporation whose stock is not traded on the national securities exchanges but is held by a small group of people is a ________ corporation
A) transnational B) multinational C) publicly held D) closely held