When designing a document for the Web, which of the following should you consider?
A) Avoid underlining, as readers might confuse it with a hypertext link. B) Use of boldface lettering. C) Use of 14-point fonts for headings. D) All of the above. E) A and B only.
E
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Bake and mouton innovated a unique approach that became widely used as a way of understanding organizational conflicts. It was a tool called a ________?
a. Conflictobot b. Excellence achiever c. Managerial grid d. Six Sigma approach
Explain the difference between mechanical and stylistic strategies for stressing important ideas in business writing. Then, (a) discuss the three stylistic options discussed in the chapter for placing the main idea to ensure that it is emphasized and (b) provide an example of each
________ simulation is limited because of the amount of real time required to simulate even one trial
A) Manual B) Monte Carlo C) Monaco D) Any kind of
Which of the following is true of consumer franchise building (CFB) promotions?
A. CFB promotions are designed to promote short-term brand preference. B. CFB promotions cannot make consumers loyal to a brand that is of little value. C. CFB promotions can make consumers loyal to a brand that does not provide a specific benefit. D. CFB promotions are not suitable for brand extension strategies. E. CFB promotions typically do not contribute to the development of a favorable brand image.