When addressing a hostile audience, often it is especially useful to begin by emphasizing ______.

a. points of distinctiveness/disagreement
b. your expertise on the topic
c. your educational background
d. areas of agreement


d. areas of agreement

Communication & Mass Media

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Which of the following was not listed as a step in the constant comparative technique?

a) Comparative assignment of incidents to categories b) Elaboration and refinement of categories c) Searching for relationships with data from similar studies d) Simplifying and integrating data into a coherent theoretical structure

Communication & Mass Media

Discuss in which communication model the sources can be both sender and receiver

What will be an ideal response?

Communication & Mass Media

______ refers to the idea that something can spread quickly within a population from a variety of sources.

A. Growing B. Contagious C. Sticky D. Viral

Communication & Mass Media

How did firms like Kodak and Ford demonstrate corporate social responsibility prior to the 1930s?

a. reducing manufacturing pollutants b. establishing business best practices c. monitoring product and worker safety d. offering bonuses and benefits to employees

Communication & Mass Media