Generally speaking, what is considered to be the most important concept of media writing?
a) Accuracy
b) Brevity
c) Style
d) Clarity
ANS: a
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Which of the following is most likely to be used for behavioral marketing?
A) Google B) YouTube C) eBay D) Facebook
Placating, distracting, and computing responses are types of what conflict style?
A) nonconfrontational B) confrontational C) cooperative D) constructive
In the last 25 years, the commercial broadcast networks’ (ABC, CBS, NBC and Fox) share of the prime-time audience has:
a. dramatically increased, thanks to innovative hit shows. b. dramatically increased as new owners have bought the stations. c. dramatically decreased because of cable and satellite TV and syndicated programming. d. remained pretty much the same.
Kaili is giving an informative speech about the Willis Tower in Chicago, the tallest building in the city. As she describes the Skydeck, one of the upper levels of the Willis Tower open to visitors, she says, "Imagine standing on the 'Ledge,' a clear glass balcony. Look straight down. What a thrill! Now, look out into the city. Not only do you see the city, you can even see other states like Michigan!" Kaili is using which of the following to help her audience imagine the physical and emotional experience of visiting the tower?
A. illustration B. narration C. definition D. representation