In the context of job analysis methods, which of the following statements is true about observation?
A. This method is appropriate for jobs that can be learned in a relatively short period of time.
B. This method is unlikely to reveal any useful information if the work in question is primarily mental.
C. This method is inappropriate for jobs that are hazardous to perform.
D. This method provides information that might be unavailable from any other source.
Answer: B
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A(n) ___________________ is a plan that focuses on communication taking place inside the daily operations of any given business.
a. internal communication plan b. external communication plan c. communication plan d. general communication plan
Which of the following strategies involves weeding out weaker brands and focusing marketing dollars only on brands that can achieve the number one or number two market share positions with good growth prospects in their categories?
A) megabrand strategies B) niche marketing strategies C) social marketing strategies D) co-branding E) licensing
Product followers who purchase older generation models with lower prices and fewer features are called ________.
A. the late majority B. the early majority C. early adopters D. laggards E. innovators
A family-oriented Italian restaurant's strategy consists of appealing to budget-conscious individuals and families with high-quality food, quick service, clean surroundings, and a wholesome environment. This constitutes its _____
a. goods/service category b. target market c. competitive advantage d. organizational mission