If a company were pursuing a policy of networking externally to gather marketing intelligence, it might collect competitors' ads or look up news stories about competitors
Indicate whether the statement is true or false
TRUE
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A differentiation strategy works best when
A. technological change is fast-paced and competition revolves around rapidly evolving product features. B. firms have ample excess cash to invest in R&D activities. C. buyers' needs are homogeneous. D. there are few other ways to make a product unique to buyers. E. many rival firms are also pursuing a differentiation approach.
Answer the following statements true (T) or false (F)
1. You should set your own rules to define what work-life balance looks like for you. 2. You should avoid thinking about retirement in order to achieve optimal work-life balance. 3. Imbalance that individuals face in college generally works itself out and is not a problem when they transition to professional life. 4. The best way to achieve work-life balance is to resign yourself to a career devoid of promotions and advancement. 5. Our lives can be neatly separated into a work sphere and a personal sphere.
A company must consider the product's stage in the life cycle and its importance in the company's portfolio before responding to a competitor's price cut
Indicate whether the statement is true or false
The process of authentic leadership emphasizes the development of qualities that help leaders ______.
A. be perceived as trustworthy and believable by followers B. be more focused on the goals of the organization C. be less inclined to interact with followers who are not authentic D. assess the authentic development level of their followers