Which of the following is the best example of a convenience product?
A. concert tickets
B. chewing gum
C. jeans
D. chemical for the swimming pool
E. a birthday present
Answer: B
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The landed cost is the sum of all of the logistics activities from packaging at the producer's site through transportation, handling, customs, and any other logistics fees to the point of sale
Indicate whether the statement is true or false.
Which of the following terms is defined as ‘imbuing trademarked or otherwise proprietary-named products and services with a human form and/or human attributes, including a generally distinctive physical appearance and personality’?
a. Brand animation. b. Brand personification. c. Brand characterization. d. Brand imitation. e. None of these.
An enterprise resource planning system integrates all data processing in a corporation into one unified system that would ____.
A. share data B. have a standardized user interface C. be centrally administered and maintained D. all of the above
What are the four directional strategies that firms use to meet their objectives? For each strategy also provide a short scenario.
What will be an ideal response?