Provide an example from your own life when indexing allowed you to enhance your verbal communication.

What will be an ideal response?


Answers will vary but students should demonstrate understanding that indexing refers to acknowledging a specific time frame for their judgments. A student might talk about when they were angry at their roommate for eating their food, but then they remembered that that roommate has also cooked for them several times.

Communication & Mass Media

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In Zamora v. Columbia Broadcasting System plaintiffs alleged that the defendants should be liable for

a. the cumulative effects of television violence. b. prompting a teenage suicide. c. covering riots in a Florida neighborhood. d. encouraging the acts of an arsonist.

Communication & Mass Media

The word count for a 30-second radio commercial is approximately:

a. 100-120 words b. 60-75 words c. 80-100 words d. 120-150 words

Communication & Mass Media

J.P. wants to develop a presentation about the five bases of interpersonal power (legitimate, reward, coercive, expert, and referent). His topic would be best suited for what type of organizational pattern?

a. Topical b. Spatial c. Chronological d. Cause-and-effect

Communication & Mass Media

A group of five engineers was tasked to design a gas pipeline that would connect every house in the town of Belwick. In this scenario, the group of five engineers is a(n) _____.

a. support group b. work group c. social group d. interest group

Communication & Mass Media