Digital technology is one clear trend in global branding because

a. It easily transcends borders without disruptive effects
b. Each of the four main geographic regions uses it to advertise
c. Tech brands dominate brand sales in each region
d. They indicate rapid economic growth across borders


c. Tech brands dominate brand sales in each region

Communication & Mass Media

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According to the textbook, criticism can be a barrier to listening unless you ________

A) accept all the speaker says rather than forming judgments about him or her. B) are conscious of when the speaker?s distracting mannerisms or appearance affect your listening. C) form arguments against the speaker?s points as you are listening. D) simply tune out speakers that are boring or controversial.

Communication & Mass Media

The quote "You should use the presentation aid, as opposed to its using you" is best represented by which principle for integrating supplemental media?

a. Presentation aids are not mandatory. b. The focus of the presentation is the speaker, not the presentation aid. c. Presentation aids are an invitation to interaction with the audience. d. Presentation aids require good composition.

Communication & Mass Media

Connectives can be internal summaries or internal previews that link main points.

Answer the following statement true (T) or false (F)

Communication & Mass Media

In 2012, a jury in Los Angeles convicted an adult film maker named ________ on multiple counts of obscenity for distributing on his Web site fetish films that featured scatology and bestiality.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media