Phineas T. Barnum, owner of “The Greatest Show on Earth,” is known as the master of all nineteenth-century press agents and publicists.?

a. True
b. False


ANSWER:
True

Communication & Mass Media

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Find the problem with the multiple choice item below: Which of the following is not a disadvantage of using multiple choice exams?

1. They require minimal time to administer and score 2. They are inexpensive compared to other assessment instruments. 3. They are flexible. 4. All of the above a. There is no problem with the question. b. The answers are ambiguous. c. There is a negative foil. d. The question is negatively worded.

Communication & Mass Media

The U.S. Conference of Catholic Bishops wanted to increase ______ engagement on social media prior to Pope Francis’ first visit.

A. Hispanic B. Asian C. non-Catholic D. Catholic

Communication & Mass Media

Under the fair use provision of the U.S. Copyright Law, which of the following would be prohibited?

A) making copies of a published photo to distribute as a visual aid during a classroom speech B) copying an entire textbook to distribute for students to use through the course of the semester C) using a quote from a well-known speech and citing the source D) citing statistics from the 2010 U.S. Census

Communication & Mass Media

PR efforts on behalf of charities, relief groups, or other organizations serving publics in need are called

A. viral PR. B. cause marketing. C. do-good PR. D. lobbying.

Communication & Mass Media