Figure 7-6D: Average Annual Sales per Household of Tony's Pizza, by Age of Children in HouseholdFigure 7-6D above shows average annual unit sales per household, by age of children in household for Tony's Pizza. Analyze this chart. What findings would you present to a supervisor?

What will be an ideal response?


The real problem is the serious decline in average sales in the households with younger children, especially in households with children in the 6 to 12-year-old age group. Identifying a sales problem in households with children 6 to 12 years old is an important discovery, as Tony's sales are declining in a market segment that is known to be one of the heaviest in buying pizzas. See Figure 7-6.

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A. social surroundings B. antecedent states C. temporal effects D. purchase task E. physical surroundings

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What will be an ideal response?

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Answer the following statement true (T) or false (F)

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