Which of the following is not a factor to help build credibility in qualitative research?

a) Audit trail
b) Expert sources
c) Research team
d) Multiple methods of data collection


B

Communication & Mass Media

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Corporate sponsorships provide all of the following EXCEPT

A) An immediate return on brand investment B) reputation and image enhancement C) brand visibility D) a focal point for marketing and sales E) publicity and media coverage

Communication & Mass Media

Our tendency to take credit for the good things that happen to us, but deny responsibility for

the bad things is called the A) self-serving bias. B) compensatory bias. C) superficial personality effect. D) self-protection effect.

Communication & Mass Media

All of the following are one of the causes of waning friendships EXCEPT for:

a. career demands. b. friendship becomes boring. c. telling secrets to a third person. d. talking openly.

Communication & Mass Media

Writers who attempted to understand everyday life experiences of groups in the past were documenting ________ history.

A. family B. social C. national D. personal

Communication & Mass Media