Advertisers believe that product placements lead to increased brand awareness and more positive attitudes toward the brand
Indicate whether the statement is true or false
TRUE
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The personal computer will fall under this category of new products
A) classically innovative products B) new category entries C) line extensions D) improved products
It is accurate to say that Situational Leadership II (SLII) is primarily ______.
A. descriptive B. prescriptive C. well supported by research D. trait related
Which of the following is generally considered an advantage of personal selling over other marketing options?
A) cost-effectiveness for marketing inexpensive products B) the development of personal relationships with customers C) low rates of turnover D) low compensation costs for employees E) the ability to reach large numbers of customers
Firms engage in transactions that subject them to specific financial risks. Most firms face risks—that is, variability of outcome—from changes in interest rates, foreign exchange rates, and commodity prices. Firms can purchase financial instruments to reduce these business risks, that is, to reduce the volatility of certain outcomes. Some of these instruments trade in relatively active
markets, like marketable securities, while others have specialized terms and do not trade at all. The general term used for the types of financial instruments that firms might buy to mitigate the risks is a(n) a. swaps. b. derivative. c. forwards. d. futures. e. options.