Explain what happens if a journalist gets a story by deceiving a source?
What will be an ideal response?
Varies but should include something about the journalist losing the trust of the source.
Learning Objective: 13-1: Determine why ethics matter both during individual journalistic efforts and as a set of overriding principles for the field on the whole.
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Belle Inc., a cosmetics company, wants to market its new product globally. What method should the company adopt, and why?
a) The company should publicize the products across selected cities and collect feedback from publics through a pilot test; because it helps the company restructure or modulate the publicity campaign to maximize exposure b) The company should send two or three different appeals to various audiences and then monitor the response rate through a split-message technique; because it helps the company grasp how the people heard about the campaign c) The company should carry out a content analysis process among a variety of products; because it helps the company formulate an empirical basis to modify the product with d) They should carry out a product recall process; because it helps the company find out which message is recalled by the public.
A one-tail test is more stringent than the two-tail test
Indicate whether the statement is true or false.
If you cite references in a speech, you are likely to improve your credibility
Indicate whether the statement is true or false.
The unknown quadrant of the Johari Window includes information about ourselves that
a. we don't know but others do. b. we know and others know. c. we know but that others do not. d. neither we nor others know about. e. only family members know about.