Which of the following is an advantage of customizing a packaged solution?
A) Customization adds competitive advantage to processes that an organization cannot alter.
B) There is very little scope for errors, especially in large systems, due to integrated modules.
C) Vendors will be responsible for any bugs that may arise due to customization.
D) Vendors find it easier to upgrade customized systems than to upgrade noncustomized systems.
A
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What is the traditional view of marketing?
A) Firms should just focus on production because if the products are good then they will automatically sell. B) Firms should just focus on production and selling because marketing occurs as a part of the selling process. C) Firms should have a proper marketing team that can increase consumers' awareness of their products and rouse their interest in them. D) Firms should price their products as low as possible so that marketing them becomes easy. E) Firms should remember that promotion is the most important of the four Ps.
Service ________ means that services cannot be seen, tasted, felt, heard, or smelled before they are bought
A) inseparability B) variability C) intangibility D) perishability E) heterogeneity
A sales representative at Oxtren, Inc orally told the purchasing agent at Wety, Inc that its industrial saw will cut through metal up to 5 inches thick. Wety purchased the saw. Which statement is correct concerning the claim that the saw can cut through metal up to five inches thick?
a. The claim is an express warranty. b. The claim is an implied warranty of merchantability. c. The claim is not a warranty because it is not in writing. d. The claim is not a warranty because it is sales puffery.
Roxanne has a serious heart condition. She has worked as an administrator with employer-sponsored health insurance at Big Company for ten years. She has been offered a great job at Up and Coming Company that she would like to take. It pays slightly less but has great opportunities for advancement. Up and Coming has health insurance, but there is a preexisting condition with the insurance excluding coverage for any preexisting health condition for six months. Roxanne says that if she takes the job at Up and Coming she will not be able to afford to continue her health insurance from Big Company. Up and Coming wants her to start immediately. She is in a quandary about what to do. What would you advise her to consider?
a. She should consider relying on the Health Insurance Portability and Accountability Act which would likely prohibit enforcement of the preexisting condition exclusion. b. She should consider relying on the Consolidated Omnibus Budget Reconciliation Act which would require that Big Company pay for the continuation of her insurance through Big Company for six months. c. She should file for assistance with the insurance payments under the Worker Adjustment and Retraining Notification Act. d. She should not take the job with Up and Coming because she cannot afford to take a risk with the preexisting condition exclusion.