Verbal or visual appeals that cause receivers to become emotionally involved with a product or brand rather than responding rationally to product/brand reality are known as
a. hot buttons
b. basic needs.
c. creative outlets.
d. attitudes.
a
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What is the major advantage of the use of closed-circuit television in cases of family court mediation?
a. Closed-circuit TV does not work for cases of divorce with child custody issues. b. In family court mediation, it is better the parties get together, regardless of the type of conflict. c. In case of spousal abuse, parties are located in different places which provide safety to the abused spouse. d. It is not a requirement that in family court mediation cases the parties share the location of closed-circuit TV.
Why are advertisers failing to tap into the wealth and spending power of older Americans?
a. Older Americans are not social media-savvy b. Advertisers are obsessed with youth c. Baby boomers have well-established purchasing patterns d. A failure to understand what motivates "The Greatest Generation"
Dubai TV claims to penetrate 50 percent of the market, thus reaching 100 million people across the Mideast
Indicate whether this statement is true or false.
The problem of partiality addresses the fact that television portrayals are depictions not reproductions of reality
Indicate whether this statement is true or false.