A mid-career professional has a number of internal and external contacts in her network, but she realizes that in almost all cases, she initiated the contact. She would like to expand her network to include people outside of her immediate circle. What advice would you give her?

Not listening to a particular radio talk show host because your parents don't is known as

a. bias. b. discrimination. c. prejudice. d. partisanship.

In consumer relations, attracting new customers is a more important goal than keeping old customers

Indicate whether the statement is true or false

Which of the following does not qualify as potential driving forces capable of inducing fundamental changes in industry and competitive conditions?

A. changes in buyer preferences for differentiated products instead of mostly standardized or identical products B. changes in who buys the product and how they use it, and changes in the long-term industry growth rate C. changes brought about by the entry or exit of major firms, product innovation, and marketing innovation and cost efficiency D. changes in economies of scale and experience curve effects brought on by changes in manufacturing technology and new Internet capabilities E. changes in the economic power and bargaining leverage of customers and suppliers, growing supplier-seller collaboration, and growing buyer-seller collaboration

The process by which companies get new customers, keep the customers they already have, and grow the business by increasing their share of customers' purchases is referred to as ________ ________ ________.

What will be an ideal response?