To encourage consumers to continue playing a contest, the intrinsic value of prizes can be steadily increased by allowing small, incremental rewards
Indicate whether the statement is true or false
FALSE
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A primary internal factor to be considered in product pricing is the cost of producing the product or service
Indicate whether the statement is true or false
A company uses the percent of sales method to determine its bad debts expense. At the end of the current year, the company's unadjusted trial balance reported the following selected amounts: Accounts receivable$375,000debitAllowance for uncollectible accounts 500debitNet Sales 800,000creditAll sales are made on credit. Based on past experience, the company estimates 0.6% of net credit sales to be uncollectible. What adjusting entry should the company make at the end of the current year to record its estimated bad debts expense?
A. Debit Bad Debts Expense $4,300; credit Allowance for Doubtful Accounts $4,300. B. Debit Bad Debts Expense $5,300; credit Allowance for Doubtful Accounts $5,300. C. Debit Bad Debts Expense $2,130; credit Allowance for Doubtful Accounts $2,130. D. Debit Bad Debts Expense $2,630; credit Allowance for Doubtful Accounts $2,630. E. Debit Bad Debts Expense $4,800; credit Allowance for Doubtful Accounts $4,800.
Which of the following statements regarding the concept of learning is not true?
A. Marketers have no effect on consumer learning. B. Reinforcement of the learning process occurs when the response reduces the need. C. Almost all consumer behavior is learned. D. Learning refers to the modification of behavior that occurs over time due to experiences and other external stimuli. E. Learning typically begins with a stimulus that encourages consumers to act to reduce a need or want.
An auditor who determines a company is materially misstating certain items on its financial statements should issue
a. an unqualified opinion. b. a qualified opinion. c. an adverse opinion. d. a disclaimer of opinion.