The process of market segmentation involves breaking down a heterogeneous market into homogeneous and identifiable segments. If this process is carried to its extreme, then one could say that:
A. this is the reason segmentation cannot be used by small firms
B. all individuals have the same needs in spite of cultural differences
C. everyone belongs to the same segment
D. segmentation controls the demand for products
E. every individual in the world is a market segment
Answer: E
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