What is the difference between vertical integration and horizontal integration in the film industry?
What will be an ideal response?
ANS: Vertically integrated studios produced and distributed films and owned the theatres in which films played. This gave studios enormous power in controlling which films got made and which stories were available to audiences. Horizontal integration is the concentration of holdings within the same industry segment, such as one company owning a chain of movie theaters.
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In 1975, the U.S. Supreme Court in Bigelow v. Virginia held that commercial speech ______.
a. has no First Amendment protection b. for legal products and services enjoys some First Amendment protection c. is not a form of speech at all d. is illegal when it targets children
The use of contractions is more common and the rules of grammar are followed less consistently in oral as opposed to written language use, and this contributes to a style that is __________.
A. balanced
B. varied
C. concise
D. informal
How you look at the world depends on what you think of yourself, and what you think of yourself will influence how you look at the world.
a. true b. false
All of the following are necessary in a preparation outline except
A. a specific purpose statement. B. labels for the introduction, body, and conclusion. C. directions for delivering the speech. D. a consistent pattern of indentation and symbolization. E. transitions, internal previews, and internal summaries.