The use of contractions is more common and the rules of grammar are followed less consistently in oral as opposed to written language use, and this contributes to a style that is __________.

Edward Bernays, a founder of the profession called PR, says it is a two-way street in which these two elements integrate with each other:

a. objectives and goals b. goals and relevance c. leadership and the public d. publics and goals

The Go Red campaign used ______ to communicate campaign messages.

A. personal testimonials B. advertisements C. a paid spokesperson D. a mascot

While nonprofit organizations generally pay their PR practitioners less, they offer several advantages. Which of the following is not an advantage?

a. The nonprofit PR person generally has more freedom in designing PR programs. b. The nonprofit PR person generally reports to no one. c. The news media are generally more likely to use publicity information from a nonprofit PR person than from someone working for a profit-making corporation. d. Because nonprofit PR staffs are generally small, each practitioner is able to experience a greater variety of tasks than someone working in a large PR firm where each individual may be a specialist in one particular category of PR tasks.

Marcos is the chairperson of an executive board for a pharmaceutical company. The decisions his board makes have far-reaching consequences for how the company is run. Marcos thinks it is important that all members of his committee be given the chance to speak and that all ideas be considered equally, regardless of controversy. When the time comes to vote, Marcos counts everyone's votes equally, and he supports the will of the majority, even if it doesn't reflect his own preferences. What style of leadership does Marcos have?

A. fair B. autocratic C. laissez-faire D. democratic