________ products are consumer products and services with unique characteristics or brand identifications for which a significant group of buyers is willing to make more effort than usual to purchase
A) Unsought
B) Obsolete
C) Intangible
D) Convenience
E) Specialty
E
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The international marketing manager of an office furniture company ordered a research report on global telecommunications equipment sales The report noted that, in the early 1990s, AT&T was awarded a $4 billion contract to provide communication network products and services in Saudi Arabia. The manager took this as a cue to put Saudi Arabia on her information agenda, reasoning that office furniture sales would increase as the country's telephone system was improved. As described here, the marketing manager is viewing Saudi Arabia as a(n):
A) latent market. B) incipient market. C) cluster market. D) existing market. E) primary market.
An employee time ticket is an hour-by-hour summary of the employee's activities throughout the day.
Answer the following statement true (T) or false (F)
In the context of territory routing plans, acircular routing plan is best used when:
A. accounts are evenly dispersed throughout the territory. B. accounts are concentrated in different parts of the territory. C. accounts are located in linear clusters that are some distance from one another. D. accounts are held in major metropolitan areas. E. accounts are highly concentrated with locations controlled by a grid of city blocks.
Which concept below is a phenomenon in which emotions experienced by one or more individuals in a work group spread to the others?
A. emotional contagion B. emotional intelligence C. emotional affect D. emotional labor