Customers who load up with personalized options in their BMWs — generating more profitability for BMW and its dealers — are less loyal
Indicate whether the statement is true or false
FALSE
You might also like to view...
Which of the following should be deducted from net income in calculating net cash flow from operating activitiesusing the indirect method?
a. depreciation expense b. gain on sale of land c. a loss on the sale of equipment d. dividends declared and paid
Economic value added (EVA) applies the target rate of return to the market value of the capital invested in a division
Indicate whether the statement is true or false
Which of the following should NOT be considered by you for using video conferencing technology when making a sales presentation?
A. To come across a natural person, avoid any practice B. Place yourself in the viewer's shoes. C. Make sure everyone has the software or access to the software application for the video conference. D. Have a contingency plan. E. Understand how people will interact with you
Evaluating opportunities in international markets is uniquely challenging for managers because
A. there are so many opportunities from which to choose. B. international consumers rarely share the same needs. C. international variables are confusing and unfamiliar to outsiders. D. other nations do not welcome foreign businesses. E. marketing in other countries is entirely different from marketing in a domestic setting.